A public exhibition opens tomorrow, detailing plans to redevelop the former Bally Shoe factory on Hall Road.
In an unusual step, the supermarket ASDA are looking to develop the whole site, including business start-up units, a pub and a public square.
Harford Place on Hall Road already has outline planning permission, which would have seen a multi-million pound development on the site. Under the plans, ASDA were the anchor tenant, but the development stalled when property developers, Targetfollow, went into administration in February this year.
ASDA has now announced it wants to regenerate the whole brownfield site, creating hundreds of new local jobs.
The development proposals also include a range of facilities, including a selection of smaller retail units, ‘start up’ business enterprise units, a pub, a gym and a new public square.
Chris Martin, from ASDA, said: “We are aware that the community has been left frustrated by a lack of progress on Harford Place being redeveloped and would reassure people that we are serious and capable of bringing our plans to fruition. As popular as we hope a new ASDA store would be, the overall proposals are set to deliver much more than that and would result in a full regeneration of this significant location.”
ASDA will submit a planning application to Norwich City Council early in 2012. Tomorrow’s public exhibition will give local residents a chance to can learn more about the plans, ask questions of the ASDA team and feed back their views.
The public exhibition will run tomorrow (Friday 9th December) from 1pm to 8pm & Saturday 10th December, 10am to 2pm at St Paul’s Church Hall, Little John Road, Norwich, NR4 6BH
As well as the public exhibition, details of the proposals can be found online.

this proposal is significantly less than what was formerly proposed, no housing and much less attractive design. this is a supermarket box with other freestanding units, much cheaper to build, an inferior scheme. previosly there was a new district centre, now its retail shed to be set in a car park. credit crunch regeneration on the cheap.