South Norwich company in UK top 100
A simple web advertising idea has been recognised as one of the UK’s smartest small businesses. Dreamt up by two local entrepreneurs, Addiply is starting to take off nationally. Judges on the panel at Smarta were looking for the 100 most exciting and disruptive business ideas; innovators who weren’t going to let the recession get in the way.
Addiplysimplifies online advertising for small local websites. It been described as the digital equivalent of placing an ad in a newsagent’s window. It allows the growing number of hyperlocal sites a way of offering very local advertising, challenging Google’s Adwords and Adsense for their online advertising crown. It’s creators, Rick Waghorn, who’s based in Cringleford, and Ian Thurbon, are in the final stages of integration with the Guardian’s new hyperlocal web service, Guardian Local, as well as a host of other small community start-ups, very like South Norwich News.
The judges at Smarta, who include Dragon’s Den entrepreneur Deborah Meaden, were looking for the eBay entrepreneurs, budding Bransons and the emerging big businesses of tomorrow. Reacting to news of being named among the winners, Rick Waghorn says: “I’m clearly delighted. Very pleased. It’s been a long hard slog and clearly we’re not there yet, but to get national recognition for trying to help the hyperlocal movement find it’s feet, is great.”
Comment
